Technology always changes the methods publishing and the end users’ reactions towards published materials. From the invention of printing, which saw the mass public acquiring materials that were otherwise near impossible to even see leading to what is now known as the renaissance, to now where it isn’t just possible to publish for the masses, but also it is possible for the masses to interact with the material. This has lead to a new renaissance which is learning from a mixture of cultures and points of views through different forms of social networking, in particular emphasis on blogging. The user is attracted to participate in this software based culture because of the fact that the online community software doesn’t treat users as nothing more than numbers in a database, but like individuals with identities that can learn and be learned from.
